Objective: Develop and implement branded design solutions, including custom illustrations, email designs, and marketing assets, for various restaurant brands under USHG, enhancing their visual identity and customer engagement.

Scope: Design and produce materials such as postcards, emails, and marketing collateral for all 15 USHG brands, ensuring each brand's unique identity is maintained and effectively communicated. Brands include Gramercy Tavern, The Modern, Ci Siamo, Union Square Cafe, Blue Smoke, and more.

Research & Discovery: Reviewed each restaurant brand’s existing visual identity and marketing needs to identify best on-brand solutions.

Concept Development: Created initial sketches and concepts for each project. Collaborated with the USHG brand team to refine designs based on feedback and strategic goals.

Design Execution: Finalized designs, including custom illustrations and marketing materials, and worked with production teams to ensure high-quality output.