Affirm branded illustrations
Art direction | Illustration
Role & Duration
My Contribution
Brand Designer on a Team of 4 including Art Director, Illustrator, and Lead Designer
Duration
5 weeks
Project Brief
Objective: Design a set of category and rewards illustrations for Affirm Rewards to guide users through the rewards journey, from earning to redeeming points, while aligning with Affirm’s brand identity.
Scope: Update icons and create illustrations for merchant categories and rewards user flow. Integrate visuals to enhance clarity and engagement in the rewards process.
Goals: Ensure visual clarity and user engagement. Maintain brand consistency with Affirm's identity.
Creative process
Research & Discovery: Cataloged existing icons and illustrations to identify which elements needed updates or new designs. Received the user flow for Affirm Rewards to understand the journey and determine how to effectively guide users through the process.
Concept Development: Developed initial sketches for merchant categories and the rewards user flow. Collaborated with the brand team and illustrator to refine these concepts.
Design Execution: Finalized the sketches into polished illustrations, ensuring they adhered to brand guidelines and were ready for production.
Key Deliverables
Category Illustrations
Custom-designed icons for various merchant categories, developed from initial concepts and sketches reviewed with the Creative Director before finalization with our illustrator.
Concept Sketches
Final Illustrations
Rewards Illustrations
Illustrations representing the full rewards journey, from earning to redeeming points, created through sketches and iterative reviews with the Creative Director before being finalized by our illustrator.
Concept Sketches
Final Illustrations
