Cayaba Care
Brand strategy | Graphic design | Logo | Web design | Typography
Project TImeline
3 months
Team
My contribution: Art Direction, Brand & UI Design
Team of 3 including UX Designer, Marketing Lead, and myself
Background
Women’s healthcare startup Cayaba Care initially hired me to lead them through a complete rebrand from what was then called OnCall, as they prepared to raise their seed round of funding. Working with the founders and product team, I led branding workshops and helped the team develop what the brand is today: Cayaba Care, a full-service maternity, pre and post-natal clinic for women in underserved communities.