Cayaba Care

Brand strategy | Graphic design | Logo | Web design | Typography

Team

My contribution: Art Direction, Brand & UI Design

Team of 3 including UX Designer, Marketing Lead, and myself

Background

Women’s healthcare startup Cayaba Care initially hired me to lead them through a complete rebrand from what was then called OnCall, as they prepared to raise their seed round of funding. Working with the founders and product team, I led branding workshops and helped the team develop what the brand is today: Cayaba Care, a full-service maternity, pre and post-natal clinic for women in underserved communities.